Email marketing or Email blast as it’s called popularly is the online marketing strategy involving composing an email corresponding to one’s business and sending it to a list of subscribers and prospective customers
in order to garner attention through consumer’s inbox notifications. Email marketing is being utilised by both big and small businesses alike who want to increase their customer base and benefit at large from digital marketing strategies. A lot of factors contribute to the success of an email marketing campaign like keyword selection and insertion, high open and click through rates and other such statistical variants. Therefore, before going for email marketing, one should ask oneself, Is my email going to be read by the subscribers? Is it going to produce the desired effect on the target audience? Will they redeem the attached coupon? And as they say, it’s good to ask questions for we are here to give you an insight on the art of formulating a successful email marketing campaign.